Bridging Creativity
& Analytics
I am a Digital Marketing and Brand Strategy professional with over 5 years of experience across international markets including the USA, Australia, and Nepal.
I specialize in coordinating creative projects and managing client communications. My mission is to develop content strategies that connect deep creativity with data-driven business outcomes.
Creative Operations
Streamlining workflows in fast-paced agency environments.
Brand Development
Building identities that connect creativity with growth.
Campaign Execution
Multi-channel focus on engagement and ROI.
Strategic Synergy
Aligning brand voice across international markets.
I Love Building Brands &
Organizing Chaos
I bring clarity, structure, and intention to complex marketing challenges. I’m a digitally driven marketer who transforms ideas into brand strategies and stories that connect, perform, and convert.
Explore My Full PortfolioHow I Transform Brands
Aroma Magic
Rebuilt Instagram feed with cohesive, nature-inspired storytelling.
Hyundai Electronics
Shifted brand perception to tech-forward via influencer strategy.
Hello Sunflower Oil
Positioned product as a kitchen essential through authentic home-recipe content.
My Path in Digital Marketing
A strategic summary of my professional growth and academic foundation before you dive into the details.
Ideajar Digital
Where I discovered branding and creative direction.
Freelance Projects
Experimenting, learning, and building my style.
Big Adco Agency
Hands-on experience in real campaign environments.
MBA @ UNH
Digital Marketing specialization; sharpening analytics skills.
Next Opportunity
Where am I headed next.....!?
My Professional Journey
A track record of streamlining creative workflows and driving brand growth across international markets.
Digital Analytics Intern
- Analyzed marketing performance using Google Analytics and Meta Business Suite to support optimization decisions.
- Executed A/B tests, improving engagement by 15% and boosting website traffic by 20%.
- Created multi-platform content using Canva, increasing social engagement by 30%.
- Built Excel and Tableau dashboards to track KPIs and support weekly marketing insights.
Brand & Digital Marketing Consultant
- Delivered end-to-end digital marketing services for 10+ organizations (NGOs, Startups, EdTech).
- Functioned as an external agency partner, managing multiple client accounts simultaneously.
- Led content strategy, influencer marketing, branding, paid campaigns, and reporting.
- Collaborated with designers, developers, and founders to execute campaigns under tight timelines.
- Implemented Trello and Notion to streamline creative workflows.
Brand & Digital Marketing Officer
- Improved organic search rankings through SEO, content updates, and keyword strategies.
- Conducted competitive analyses and delivered marketing proposals that elevated SME brand visibility by 35%.
- Coordinated with teams across 3 time zones integrating TimeDoctor, Trello, and Google Workspace.
- Led cross-functional meetings to align brand identity across campaigns.
Brand Officer & Concept Creator
- Led digital marketing initiatives for a diverse portfolio (FMCG, Lifestyle, Fashion, EdTech).
- Coordinated 10+ creative campaigns simultaneously, ensuring on-time delivery across design and copy teams.
- Tracked KPIs and analyzed performance to guide strategic planning and reporting.
- Partnered with strategy teams to deliver client-ready brand decks and campaign assets.
Marketing Officer
- Led marketing workshops for college students to drive awareness of local e-commerce startups.
- Monitored KPIs and user insights to refine and adapt e-commerce marketing strategies.
Research Assistant
- Conducted surveys and interviews, analyzed data using R and Excel.
- Produced insights for national televised program "Money Talks".
Intern
- Assisted in customer service, resume screening, and applicant coordination.
- Maintained databases and scheduled social media posts.
The Technical Toolbox
A comprehensive list of creative operations, marketing analytics, and design tools used to drive business impact.
Creative Operations & Strategy
Marketing Tools & Analytics
Digital Performance & AI
Project Management & Design
Driving Future Growth with AI
Currently leveraging AI-powered marketing tools and predictive analytics to innovate beyond traditional strategies, ensuring brand resonance in an evolving digital landscape.
Selected Case Studies
Deep dives into how I've solved business problems through strategic storytelling and creative operations.
Performance Optimization & A/B Testing
Leveraging data-driven experiments to maximize user engagement for modern marketing campaigns.
Integrated SEO & Brand Visibility
Elevating SME market presence through keyword strategy and competitive analysis across 3 time zones.
My Academic Foundation
I grounded my analytical mindset and strategic marketing philosophy through these specialized programs.
MBA - Major: Business Statistics
Aug 2023 - Dec 2025BBA - Major: Digital Marketing
Oct 2017 - Aug 2021Leadership & Mentorship
I believe in contributing back to the ecosystem through mentoring, speaking, and organizing community events.
Guest Speaker
Delivered workshops and public talks on digital branding to promote female entrepreneurship.
Advisor
Advised 500+ participants on project viability and marketing strategy for tech solutions.
Public Relations Lead
Managed national finals PR, coordinated outreach, and led communication strategy.
Trainer & Mentor
Mentored 200+ IT students nationwide on building a professional digital presence.
Community Project Lead
Organized rural library donations and co-created digital literacy events for underserved communities.